The Internet of Things (IoT) is the next evolution of the internet which will enable physical world objects like appliances, smartphones, cars and various machines to connect to the internet and will usher an era of machine-to-machine communications (M2M) devices that will interact with humans. In the twenty first century, smart homes is dream come true [...]
Facebook is the largest social media network that allows highly precise online advertising using almost any demographic including age, location, sex and interests. Online Advertising through Facebook has many advantages as it can immensely help to outspread awareness of a particular brand to a new audience. Facebook delivers content to the target demographics and increases [...]
Uber like mobile apps are revolutionizing the lifestyle of people with the use of just an app on your smartphone, whether it’s getting your house cleaned, calling the doctor when sick, taking advice from a chef, personal shopper, florist and etc. These on demand mobile ecommerce marketplaces enable thousands of individual suppliers that offer products/services [...]
Landing pages are a call-to-action generally designed for a specific product or service. The best way to ensure that your website accomplishes its goal is to customize and optimize the landing page in a way that it is a good match to what your visitors are looking for. If you provide them with what they [...]
The huge rise in eCommerce & mCommerce through web browsers and mobile apps has made it critical for any business to have an online presence. From small businesses to large enterprises, whether it is telecom, travel, banking, health and beauty, etc. to large companies like Amazon, Apple, eBay and more, online shopping websites are a must-have to [...]
The internet advertising and marketing revolution is changing the way advertisers reach customers and the way customers engage with ads. Some of the latest ad tech startups till 2015 include Sharethrough, PubMatic, Mediaocean, Videology, Mediamath and more. Infographic Source: leanbranding.com Sharethrough: Sharethrough, which has 160 employees, got $28 million in total venture funding. The company operates a [...]
Google keeps on testing and releasing new features and tools in Adwords which can help with Search Engine Optimization. Some of these new features and tools have greater potential for impact than others. These include Ad Customizers, Callout Extensions and Site Links, Call Tracking, App Promotion Through Google, Demographic Targeting Ads, New Version of Google [...]
Brands using Instagram are often more successful than other brands. It is difficult for brands to ignore doing advertising on Instagram as part of their digital advertising. Many small business owners like to use Instagram to advertise -- it can be one prong of a many-pronged approach used by small businesses to grow affordably. Instead of brands [...]
Big data is so large and complex that traditional applications are not enough; therefore, better applications are needed to manipulate it. Big data is a data which grows and becomes available exponentially; the data is both structured and unstructured. Big data might be as important to business as a society. More data may lead to more [...]
Since the majority of Internet traffic is driven via search engines like Google, Bing, Yahoo, Baidu etc, its important to have your website optimized with the latest guidelines & updates for Search engine optimization (SEO) from Google and Bing . This is an SEO checklist that takes into account Google’s key ranking factors. 1. Google Analytics : Google Analytics is the most widely used [...]
