Google Analytics is the most widely used freemium web analytics service on the internet. It’s not used just for analyzing how much traffic your website is receiving, your top pages, ecommerce conversion rates, top selling products for your business and what are your top traffic sources but there are more features of Google Analytics that every marketer can benefit [...]
Internet Retailer Conference and Exhibition (IRCE) 2016 took place in the world-class city of Chicago, from June 7 to June, 10, 2016. IRCE on the 1st day had covered a broad range of topics in the sessions including mobile ecommerce and marketing automation. From new retail marketing trends to SEO techniques, IRCE covered the [...]
What is Virtual Reality? An innovative computer interface that lets humans to become engrossed in computer created simulated environments. This engagement can be made via special devices such as headset, glasses, a joystick, a sealed off space, or just your screen. What is Augmented Reality? Augmented reality i.e. geo-localization, Google maps have been one of the beginning points of that involvement, [...]
Search engine optimization (SEO) can significantly increase traffic to your website which boosts your branding, sales, and customers. SEO involves several off-page and on-page techniques to help search engines find and rank your site higher organically in response to a search from the user. The SEO process includes content optimization, promotion, marketing, advertising on search engines [...]
User interface (UI) and user experience (UX) are important for an ecommerce website to ensure a potential visitor becomes a customer that buys your products or services. Ensure your website has an optimized ecommerce shopping cart design including sufficient use of whitespace, visual checkout process, clear description of each section, product summary, testimonials and product ratings, shipping details, [...]
Online-to-Offline commerce is a business strategy that attracts possible customers from online channels to brick-and-mortar stores. Online-to-Offline commerce (O2O) identifies customers on the internet such as in the emails, internet advertising and so on. Then the O2O commerce utilizes diverse tools and approaches to entice the customer to a brick-and-mortar store from the internet. This [...]
“Content is king”, means creating content that is unique, fresh, informative, engaging and most importantly relevant will get quality targeted traffic to your ecommerce website from search engines like Google, Yahoo! and Bing. Content may include animation, ‘how to’ videos, guides, whitepapers, blogs, social media, graphics and of course text. This is also reinforced by [...]
Call to action or CTA phrases are actually words that are very important and can dramatically increase your ecommerce website conversions. CTA is an attractive image or strong line of text that prompts your visitors, consumers or leads to take action. In simple words, it’s a ‘call’ to take an ‘action.’ Writing a strong call [...]
Google shopping (formerly known as Google Product Listing Ads or PLA) enables B2B and B2C ecommerce retailers or manufacturers to reach customers worldwide for their products from sunglasses to high end furniture. When a potential customer clicks a Google shopping ad they are directed to the product page of the advertisers ecommerce website. It’s a [...]
Amazon is the world’s fasting growing online retailer and gives sellers an opportunity to establish an ecommerce store without a lot of investment cost. Over 30-40% of products advertised on Amazon are sold by third-party retailers, and it is a great platform to boost your online sales. So, if you’re looking to start your own [...]
