Before we get into essentials for email marketing, it is necessary to understand what email marketing really is? Of course, you are probably reading this because you are already a marketing whiz. Yet, a recap: Email marketing is the process of directly communicating a commercial message to a group of people using email. This can [...]
The Internet of Things has emerged as the third wave in the advancement & development of internet and is expected to lead in automation in nearly all fields. The companies like Qualcomm, Cisco and Google are leading in the Internet of Things revolution. Initially machines and technology aimed at making work easier. Taking that a [...]
A brand advocate can be defined as a person or a customer who is able to talk positively and in favor of a particular brand or a product and then promote it through word of mouth (WOM) messages. When you are reliant on marketing of your small business, then you need to have some realistic [...]
The world of marketing has changed dramatically and if marketers want to remain relevant and succeed in their marketing campaigns, they have to embrace videos. Undoubtedly, this has emerged as not only the most important strategy for marketers but also the medium of preference for consumers. With the explosive growth of videos on the marketing [...]
Writing blog posts is steadily becoming a trend now. Blog posts are written on anything and everything. But how does one ensure the visibility of a particular blog among the readers? Well to get traffic to your website, you need to optimize your blog. This brings to the question, what is SEO? SEO stands for [...]
A ecommerce marketplace is a type of site where products or services are provided by multiple third parties, whereas transactions are processed by the marketplace operator. Ecommerce marketplaces aggregate products from a wide array of providers, selection is usually more wide, availability is higher, and prices are more competitive than in vendor-specific online retail stores. [...]
Getting your site to the top of the search engine rankings is not an easy task. It takes a lot of planning, consistent work and a really good search engine optimization strategy. To get you going in the right direction with the right earnest, we have for you top SEO tools that should help you [...]
Google Remarketing is a form of online advertising that enables advertisers to show their ads to users who have already visited their website or used their app while browsing the internet. Google AdWords remarketing is conducted through the Google Display Network. There are various ways to reach out to your target audience through AdWords remarketing [...]
Social media has become one of the most popular platforms these days. People from different age groups seem to use social media networks like Facebook, Twitter, Instagram, Pinterest, Google Plus, LinkedIn, YouTube and more as major modes of communication. Studies have shown that 90% people read consumer reviews on social media before proceeding to make [...]
Ecommerce is evolving faster than ever with the rise of mobile commerce or mcommerce. It is now an essential requirement for any business to have an online presence and digital store front to offer their services and products to their customers spread all across the globe. Myriad views have been expressed by online marketing experts on the [...]
