Marketing automation is the digital marketing technology that allows companies, big or small, to streamline and automate their marketing tasks and measure workflows to increase their operational efficiency and boost revenues. 75% of marketers currently use at least one type of marketing automation tools. (Social Media Today “State of Marketing Automation Survey Report”, 2019) [...]
Have you ever wondered why most ads—online or otherwise—about clearance sales are red? As for stores or websites are concerned that cater to kids, bright and cheerful colors like yellow and orange are commonly used as well. 48% of people cited a website’s design as the number one factor in deciding the credibility of [...]
[sc_fs_multi_faq headline-0="h2" question-0="What is b2b in Magento" answer-0="Magento is the world’s leading platform for business to business websites as it provides easy, intuitive online shopping experience which is so good that it feels like B2C. This is a crucial factor because due to constant technological advancements, the shopping process of customers and their preferences [...]
User interface (UI) and user experience (UX) play an important role in converting potential visitors into customers at a higher conversion rate. All the aspects of UI/UX of your ecommerce website from the homepage, landing pages, checkout page, navigation, layout, accessibility, payment options to product pages and other elements are important. In 2017, ecommerce [...]
Amazon, Uber, Zappos and many other online brands & ecommerce businesses have proven on-demand approach in which the products must work and service must be immediate. This approach has caused a shift towards servitization for manufacturers. AI will grow into a $118.6 billion industry by 2025. (Statista.com) By 2020, mobile virtual reality HMDs will [...]
An ecommerce ERP integration can make or break your B2B ecommerce business. You need to understand the drawbacks as well as best practices of ERP for ecommerce. 61% of B2B companies are at least planning to implement omnichannel initiatives in the near future, while 36% have already started making these moves. (Salesforce) 52% of [...]
Note: This is the guest post by Wendy Dessler. He runs one of the best high authority influencer site - The Blog Frog that promotes quality and authority blogs across numerous verticals. The opinions expressed in this article are the author's own. In the past few years, mobile apps have exploded in popularity. Regardless of [...]
An Omnichannel approach is a modern approach to ecommerce. It offers customers a seamless shopping experience. Companies use omnichannel approach to improve their user experience. Businesses that adopt omni-channel strategies achieve 91% greater year-over-year customer retention rates compared to business that don’t. (Aspect Software) 98% of Americans switch between devices in the same day. [...]
B2B ecommerce is growing faster than ever and it is expected that B2B e-commerce sales will reach to $1.1 trillion by 2021. B2B ecommerce is an important element for growth and it is reinventing business for a digital-first-economy. The B2B eCommerce market size reached $1.134 trillion in 2018—well above the $954 billion mark [...]
Magento is the most powerful, robust, flexible, free, scalable, and 100% open source ecommerce platform. It provides a vast array of features and functionalities that helps to make your website or application user-friendly. Magento powers 1% of the internet. (W3Techs) 11% of the websites using Magento are based in the US. (BuildWith) Magento has [...]
