Content is known to be the new currency and is shared between people of common interests & goals. As in today, you can buy some impressions by spending some money but definitely you can't buy organic visibility or you can't convert those impressions that you have bought by spending money into social conversions. But today [...]
Driving traffic to your website is a major challenge. Here are some tips to help you boost traffic via search engines like Google, Yahoo, Bing and social networks like Facebook, Twitter, Youtube & Blogs. Below we have mentioned some of the basic key points that you must take care of in order to drive traffic [...]
Companies from large corporations to small businesses now compete to maximize their exposure on search engine results (Google, Yahoo/Bing & more ) and spend a lot of time, money and effort to maintain their search rankings via online marketing including media buying, search engine optimization (SEO ), paid search and content (blogs, video, images ). [...]
The word "brand" is derived from the Old Norse ‘brandr’ meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products. The idea of branding grew out of the need to differentiate ones owned property or product from others in order to either keeping it safe or trading [...]
SEO and PPC are two important internet marketing techniques for getting visitor traffic & exposure for your online business. The goals of both, Paid Search & Search Engine Optimization are same; the difference lies in the methods and the techniques to generate more traffic to your website. Search Engine Optimization (SEO): Search engine optimization helps [...]
Google's Panda and Penguin algorithm updates have changed the internet marketing practices, including how sites should be built and how "backlinks" should be created. Link building is an Off-page SEO technique to create links back to your website from other blogs or websites. Search engines are intensely interested in the number and quality of links [...]
If you already have a website and want to appear it on Google and other search engines, then you need to create a sitemap for your site for proper indexing. Here is guide to know how actually it’s done for better search results! Creating a sitemap for your website can help Google and other search engines to [...]
Facebook recently introduced a few new features, Hashtags (#) being the starring one. Hashtags will help users and promoters to find a hotspot for a specific subject and /or event. By inserting a hashtag before a keyword the users will be able to have large group discussions on it. Why Facebook introduced hashtags support? As [...]
Website traffic means the number of people who view your website from search engines, directly, word of mouth, offline (print, TV, radio ads) and social networks. It involves adding fresh content and being active in social networks. Some of important factors that search engines look for can be done effectively with a blog on your site [...]
Lead generation is the generation of interest or inquiry into services or products. It is the subset of online marketing efforts based on results oriented integrated marketing techniques like Conversion Optimization, SEO, PPC, Email Marketing, Media Buying, Social Media, Video Marketing & more. All these will drive quality leads and in turn boost sales. Some [...]
