Google has the largest share of global internet search with over 80% of searches worldwide. If you want your website to get rank higher and optimize it for organic search web traffic, a deep understanding of Google and evolutionary changes to its search algorithm is critical. Google’s Hummingbird, Panda and Penguin updates to its algorithm [...]
Conversion Optimization or Conversion Rate Optimization (CRO) is the technique of creating an experience for a website or landing page visitor with the objective of increasing conversions of visitors into customers. Most web traffic to your ecommerce website may not convert into a customer including sign ups, buy your products, call your company or download [...]
Content writing involves many parameters other than writing. It involves content marketing, launching your blog and the craft of producing good content. To keep things interesting and to ensure that you have content that will get more traffic, make sure to add new types of content. Keep it fresh, targeted for greater conversion rates and [...]
The Heartbleed bug is an encryption flaw, uncovered by researchers and experts from Google's security team and a software security firm called Codenomicon. The bug affects web servers running Apache and Nginx software. Heartbleed Bug can exploit the hidden flaw to expose private information that users enter into websites, applications, web email and even instant [...]
You have created great content for your website and while Google gives the highest priority to the quality content, there are others thing also for giving that extra push to your website. There is a constant struggle to reach the visibility zone in Search Engine Result Pages (SERPs) and you can’t sit on the laurels [...]
Google penalty refers to a negative impact on a website's search engine rankings based on Google algorithm updates including major algorithms like Panda, Penguin and Hummingbird. Be careful of incurring search engine penalties because it can significantly reduce your website traffic. Avoid an algorithmic penalty and stay in Google’s good side to get better results [...]
Search Engine Optimization techniques have evolved drastically over the last few years with Google changing its algorithm several times from Caffine, Panda, Penguin to Hummingbird now. The fundamentals using clean on-page SEO tags, html code, building a few links, used to get your website traffic from Google within a few months. With the number of [...]
In our continuing series regarding the best SEO practices for ecommerce marketplaces and websites, we are looking at top ecommerce websites and online marketplaces, and the various SEO challenges they face and how to work with such websites. In the recent times Google, the definitive search engine, has taken firm steps to improve the relevance and [...]
E-commerce marketing is the comprehensive process of promoting your business online by creating an online presence of your ecommerce site. It’s not just about all about getting visitors to your site but, once there, to entice them into becoming a customer. Ecommerce marketing is a continually evolving field wherein the marketing tactics constantly evolve with [...]
Magento is an open source e-commerce platform that enables highly feature rich state of the arts, scalable, functionality, and flexible content management system to e-commerce websites. Magento is based on the Zend PHP Framework. Magento has three editions, Magento Community Edition, Magento Enterprise and Magento Go. Magento retains all the advantages of the designed flexibility [...]
