Jerome McCarthy, in 1960, came up with a great idea on how to shrink all the components of any marketing strategy into Four P’s which includes Product, Price, Place, and Promotion. These 4P’s were very influential for students as well as marketing professionals for decades. But gradually the marketing policies changed and so did their [...]
In this very competitive internet marketing place. it needs a constant effort to generate traffic to your site when there are some many competitors vying for the same piece of the pie. With the growth of search engines and social media networking, it is very important that your business have the proper placement and branding on the [...]
It is now a requisite for any business to have an online presence with an ecommerce store front to offer their services and products to the customers all across the globe. There are feature rich e-commerce platform available in both open source and commercial e-commerce website solutions available in the market with simple basic features [...]
Amazon unveiled its first ever smartphone after four years of working on it diligently. The Fire phone is 4.7-inch long, boasts of 2.2GHz quad-core Snapdragon 800 processor, 2 GB RAM, an Adreno 330 graphics processor and runs on Amazon’s customized version of Android, called the Fire OS. Amazon has incorporated some new and risky features that [...]
The scale and scope of doing business online is growing at an exponential rate over the last decade and any one not leveraging e-commerce for their business is losing precious revenue to competitors. The goal of any ecommerce business is to set up a digital storefront, to sell products and services over the internet. We have [...]
In the past 5 years, internet traffic originating from mobile devices has risen from 0.9% to an astounding 15%. That makes it imperative to have a basic level of support for mobile users in everything you build online. Even though there are new tools and technologies to make that easier, there are still many issues [...]
Desktop computers aren’t the only thing with a web browser anymore. The goal of responsive design is to craft websites that promote simple navigation and readability over a wide range of devices. The rise in popularity of the iPhone and iPad along with thousands of other smart phones and tablets has caused web designers [...]
E-Retailers can now see more data about consumer shopping behavior and conversion with the help of the new enhanced e-commerce reporting tool from Google that was designed while keeping e-retailers in mind. Google explains its merits as “Merchants will be able to understand how far along users get in the buying process and where they [...]
Search Engine Marketing (SEM) is a type of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through advertising and optimization. Search Engine Marketing (SEM) optimization is necessary for any ecommerce website. Gaining insights into the process and using other tools and technology to enhance the [...]
WordPress is a free and open source content management system or CMS which runs on a web hosting service. First hitting the scene in 2003, the WordPress platform was originally known for its ease of use and ability to quickly publish quality websites, particularly blogs. However, as WordPress began to increase in popularity, more advanced [...]
