Google keeps on testing and releasing new features and tools in Adwords which can help with Search Engine Optimization. Some of these new features and tools have greater potential for impact than others. These include Ad Customizers, Callout Extensions and Site Links, Call Tracking, App Promotion Through Google, Demographic Targeting Ads, New Version of Google [...]
Brands using Instagram are often more successful than other brands. It is difficult for brands to ignore doing advertising on Instagram as part of their digital advertising. Many small business owners like to use Instagram to advertise -- it can be one prong of a many-pronged approach used by small businesses to grow affordably. Instead of brands [...]
Big data is so large and complex that traditional applications are not enough; therefore, better applications are needed to manipulate it. Big data is a data which grows and becomes available exponentially; the data is both structured and unstructured. Big data might be as important to business as a society. More data may lead to more [...]
Since the majority of Internet traffic is driven via search engines like Google, Bing, Yahoo, Baidu etc, its important to have your website optimized with the latest guidelines & updates for Search engine optimization (SEO) from Google and Bing . This is an SEO checklist that takes into account Google’s key ranking factors. 1. Google Analytics : Google Analytics is the most widely used [...]
Successful mobile app development begins with a great idea. Its execution requires systematic planning that will lead it to success. Surely, not every mobile app succeeds. The mistakes sometimes lead to the failure of an app. Here we learn from mistakes about why some mobile apps fail eventually. The two biggest app stores are Google [...]
Search Engine Optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and is a subset of search engine marketing. SEO can be intimidating if you don’t have any experience with it. No matter how great your website’s content is, or how amazing your services or products [...]
Google best practices for online marketing and advertising are core search engine marketing tactics. These practices are intended to help you get the most out of Google Adwords, helping to form the foundation of your paid search strategies. Partnered with Google Analytics, AdWords is very powerful. Keywords: How Customers Reach You? Search engine strategies are [...]
You’ve probably heard of Uber, AirBnB, and Etsy, and almost definitely eBay and Amazon.What do these businesses have in common? They are all examples of eCommerce marketplaces. An eCommerce marketplace is a technology that is disrupting traditional eCommerce by allowing multiple sellers to use an integrated platform to market and sell their products or services online and/or through mobile apps. Some benefits [...]
Starting a business online involves some steps that can help you in establishing an internet presence to set up a website, build your brand, and acquire customers. Below are some of the steps and their purpose to launch your business online. Create a Website One of the very first things one has do to grow an [...]
Search Engine Optimization (SEO) consists of on-page SEO (on the website) and off-page SEO (not on website) techniques to improve rankings on search engines including Google, Yahoo, Bing etc. for a website or mobile app. A search engine evaluates the relevancy of your content on your website or mobile app such as text, videos, images and ranks individual [...]
