Google has been on the forefront of eCommerce technology on the internet. Google shopping has now hundreds of products encompassing in several countries. It’s a natural progression for Google to announce ‘Purchases on Google’, a new feature where consumers will see a “buy” button in some promoted mobile search results. Key Features of the Google’s [...]
In the twenty first century, social media has turned out to be a paramount usage layer in our lives. It is an intensity of integration that has transformed social media into a potent tool of marketing. This is the sole reason why all sorts of businesses have inculcated it into their all inclusive strategies of [...]
"Content is king" means creating content that is fresh, unique, engaging, informative and most importantly relevant. This will get quality targeted traffic to your website from search engines like Google, Yahoo! and Bing. This is also reinforced by the recent Google Panda & Penguin SEO algorithms that recommend require adding value through unique content. The Wall [...]
Influencers are perceived as celebrities on social media and their loyal fans are following their interests. Influencers are changing the face of online marketing, particularly with their social media influence. Your brand can significantly boost your target audience exposure with high engagement without intrusive advertising. Why Your Brand Requires Influencers? Consumers rely on recommendations from [...]
The Internet of Things (IoT) is the next evolution of the internet which will enable physical world objects like appliances, smartphones, cars and various machines to connect to the internet and will usher an era of machine-to-machine communications (M2M) devices that will interact with humans. In the twenty first century, smart homes is dream come true [...]
Facebook is the largest social media network that allows highly precise online advertising using almost any demographic including age, location, sex and interests. Online Advertising through Facebook has many advantages as it can immensely help to outspread awareness of a particular brand to a new audience. Facebook delivers content to the target demographics and increases [...]
Uber like mobile apps are revolutionizing the lifestyle of people with the use of just an app on your smartphone, whether it’s getting your house cleaned, calling the doctor when sick, taking advice from a chef, personal shopper, florist and etc. These on demand mobile ecommerce marketplaces enable thousands of individual suppliers that offer products/services [...]
Landing pages are a call-to-action generally designed for a specific product or service. The best way to ensure that your website accomplishes its goal is to customize and optimize the landing page in a way that it is a good match to what your visitors are looking for. If you provide them with what they [...]
The huge rise in eCommerce & mCommerce through web browsers and mobile apps has made it critical for any business to have an online presence. From small businesses to large enterprises, whether it is telecom, travel, banking, health and beauty, etc. to large companies like Amazon, Apple, eBay and more, online shopping websites are a must-have to [...]
The internet advertising and marketing revolution is changing the way advertisers reach customers and the way customers engage with ads. Some of the latest ad tech startups till 2015 include Sharethrough, PubMatic, Mediaocean, Videology, Mediamath and more. Infographic Source: leanbranding.com Sharethrough: Sharethrough, which has 160 employees, got $28 million in total venture funding. The company operates a [...]
