Conversion rate optimization (CRO) is used to increase the number of website visitors that convert to customers. CRO is a combination of technology and marketing tasks that involve setting up several variations of your webpages or landing pages in multivariate or A/B testing using CRO software tools like Optimizely, Google Website Optimizer etc. to determine which is the [...]
Many small businesses and large corporations depend on ecommerce for a significant portion of their revenues. Its important that their ecommerce technology and marketing is optimized to ensure success. Top ecommerce websites are simple on the frontend but might highly sophisticated on the backend. The goal is to deliver the best user interface and user [...]
Magento 2 has been released after many years of development in order to make it more robust and scalable. It’s a major development in the world of ecommerce since Magento is the most popular ecommerce platform on the internet. This is an important release of Magento and their giant ecosystem of online merchants, partners, and [...]
Data-driven marketing is the most effective ecommerce marketing strategy for collecting, analyzing and executing on insights from unstructured and multi-structured data that’s integrated from across the enterprise. “Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers.” Those who deal with ecommerce know how important performance [...]
To launch, run and make your business successful, you need to have confidence and passion. Here are our 100 tips that can help small businesses to grow online: Unique content: It is imperative that the content you are providing should be fresh, unique, and accurate, which means absolutely no beating around the bush. The information [...]
Launching an ecommerce business is a very complex task and involves a lot of steps which must be managed and planned professionally. Some of the steps to build, launch and grow your ecommerce business include Create a business plan Select your products and services How to source your products or services Branding Get a mobile [...]
Google uses human quality raters to evaluate webpages and websites everyday in order to improve the overall quality of Google search results. For all SEO and internet marketing professionals these 'Quality Raters Guidelines' are vital because they provide an insight into how Google defines high and low quality pages. Many individuals have attempted to decode and [...]
Are you about to prepare for a tech related startup? If so, then you might want to reconsider the initial location of your particular startup interest in terms of cities that will provide you the most convenience possible in order to make your progression easier and more sustainable. You may think about ideas such as [...]
The huge rise in ecommerce and mobile commerce (mcommerce) has made it essential for any business to have an online presence. From small businesses to large enterprises, in any vertical, online stores are a must-have to sell products and services online. With the advancement of technology, consumers now prefer to shop via smartphones, tablets, iPhones [...]
The biggest problem that many websites are facing is that people who’re visiting are leaving and not returning or the ones that do visit, aren’t becoming subscribers or even consumers to that specific brand and product. It can be a daunting task to draw people in to your page and even more so when you’ve [...]
