Google shopping (formerly known as Google Product Listing Ads or PLA) enables B2B and B2C ecommerce retailers or manufacturers to reach customers worldwide for their products from sunglasses to high end furniture. When a potential customer clicks a Google shopping ad they are directed to the product page of the advertisers ecommerce website. It’s a [...]
Amazon is the world’s fasting growing online retailer and gives sellers an opportunity to establish an ecommerce store without a lot of investment cost. Over 30-40% of products advertised on Amazon are sold by third-party retailers, and it is a great platform to boost your online sales. So, if you’re looking to start your own [...]
Google has recently completed the transition from Product Listing Ads (PLAs) to Shopping Campaigns. The concept behind this strategy is to allow merchants to bid on products rather than keywords. The approach is to target people who search for specific products rather than use generic search keywords which link to your merchandise webpage. Actually, Google [...]
6th Magento Imagine conference held in Wynn Hotel – Las Vegas, was super amazing. Over 2500 merchants, developers, partners and Magento ecommerce experts from around the world were part of this biggest event. Magento Imagine 2016 conference wrapped up in Vegas on Wednesday, April 13, 2016. Magento means a lot of diverse things for many [...]
Product listing is the listing of all products in a specific category within an ecommerce website and it is the best part of category pages. Whenever customers visit your website, they review the list of products first and then decide which product fits their needs in a better way. Whether it’s about style, cost, design, [...]
The Internet of Things (IoT) is the next technology revolution which will enable physical world objects like appliances, cars, smartphones and various machines to connect to the internet and will usher an era of machine-to-machine communications (M2M) devices that will interact with human beings from a fridge ordering groceries to a industrial machine reporting a faulty [...]
User retention is an ability of a company to successfully attract customers and keep them interested in their products enough to make a purchase. Successful customer retention will begin with the first interaction a customer has with a company or their products and services and will last until the end of the customer business relationship. [...]
Internet advertising has become comparatively popular and Google advertising is one of the largest platforms on the internet. Google Advertising is highly scalable, which is why many businesses spend millions of dollars per year on it. There are some steps involved before creating and managing advertising campaigns. The good news for Google adverts is we [...]
A pipeline of Leads is important for any business whether its B2B or B2C. After lead generation, one must start qualifying and converting those leads into customers. This process starts with understanding the lead, segmenting it and nurturing in a sequence using marketing automation. Marketing automation helps you better to target your leads with relevant messages. Marketing automation platforms [...]
Advertisers today understand the power of online marketing. One of the most efficient methods of marketing is remarketing or retargeting, which refers to an intelligent way of connecting with visitors who do not make an enquiry on their first visit. Adopting the remarketing strategy means positioning targeted ads to the audience who have previously visited [...]
