Social media has become one of the most popular platforms these days. People from different age groups seem to use social media networks like Facebook, Twitter, Instagram, Pinterest, Google Plus, LinkedIn, YouTube and more as major modes of communication. Studies have shown that 90% people read consumer reviews on social media before proceeding to make [...]
Ecommerce is evolving faster than ever with the rise of mobile commerce or mcommerce. It is now an essential requirement for any business to have an online presence and digital store front to offer their services and products to their customers spread all across the globe. Myriad views have been expressed by online marketing experts on the [...]
Getting customers to your ecommerce website is extremely important if you want your business to survive. Without people buying from you, you can’t expect your profit margins to grow! There are many ways in which you can boost your client base for your ecommerce website and here are a few ways: Get a Web Address [...]
Growth Driven Design or GDD is a totally new method by which you can transform the way you redesign your websites. It simply converts into money as well as time saved for your business! With GDD you can avoid going through a total redesign of your site ever again. It can be done bit by [...]
Conversion Rate Optimization (CRO) is the technique of creating an experience for a website or landing page visitor with an idea of increasing conversion of visitors into customers. Most of the traffic to your ecommerce website may not convert into customers including buy your products, sign ups, download your info or call your company. For [...]
Facebook Audience Insights as defined by Facebook itself is “a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more”. To put it in a layman’s language, it is a tool which helps advertisers to know the details about the audience they wish [...]
Ecommerce success primarily means having a thriving platform for selling products and services online. This, however, comes with a lot of efforts which includes running the right type of business and having a great website or online store with appropriate user friendly features and staying focused on your products. Starting an ecommerce business does not [...]
Ecommerce businesses have become increasingly competitive, with online stores websites constantly coming up with new ways to acquire costumers. There are various important ecommerce strategies which need to be followed to get more loyal customers. Ecommerce retention being the one because the focus is on retention marketing and as the words suggests, it helps to [...]
Let us first understand ecommerce SEO. Ecommerce is to conduct commercial transactions of business electronically, over the internet. SEO or search engine optimization is a process by which the visible prominence of a website is naturally enhanced in ‘searches’ on search engines. Thus, this ecommerce SEO checklist puts forward pertinent questions you should ask yourself [...]
Google AdWords is Google’s advertising platform which enables advertisers to promote their content, brand, website, products using search, YouTube video, doubleclick media, display ads, shopping feeds etc. to generate leads and acquire new customers. Ecommerce businesses who want to display their ads on Google and its advertising network needn't wait for organic search engine rankings to increase [...]
