Ecommerce or electronic commerce is a business model that facilitates a firm or an individual to manage not just business over an electronic network such as the internet but also sell products or services and accept payment for transactions. Individuals or businesses involved in an ecommerce, b2b (business to business) or b2c (business to customers), be it buyers [...]
A vertical marketplace is an online platform where vendors sell their goods and services specific to an industry, profession, trade or a particular group of customers with specialized needs. Ecommerce giants like Amazon, Wal-Mart and eBay are struggling to keep pace with what vertical marketplaces like Uber, Odesk, Airbnb, and the likes are bringing to the fore. [...]
"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." Jeff Bezos Customer segmentation in the context of ecommerce marketing is the method of utilizing customer data to prepare a customer group that has [...]
The paramount factors that define the performance of an ecommerce website are conversions. For conversions, ecommerce businesses need to optimize landing page of their website effectively. Also, the customers will surely be encouraged to purchase if one is able to make alterations in the designs of a website. If you’re searching for a considerable improvement [...]
Internet marketing started in the early 90’s as simple web pages that had text-only information. It emerged into advertisements comprising of graphics, videos, and multimedia interaction with the advancement of the World Wide Web (WWW). Presently, billions of people use the internet globally and it has become an essential means of communication. As opposed to [...]
Google recently allowed Accelerated Mobile Pages (AMP) into the organic mobile search engine results. It means that mobile search users can now see mobile pages right within their search results with a little AMP lightning bolt logo next to it. AMP is an accessible open-source technology that allows pages on a site to load quickly [...]
Google recently confirmed officially on the Google webmaster blog that they've begun rolling out the Penguin 4.0 real time algorithm. By real time, Google means that as soon as Google recrawls and reindexes your web pages, those signals will be instantly used in the new Penguin algorithm. This modern variant of Penguin is the much-anticipated [...]
Ecommerce businesses thrive on the excellent presentation and persuading power. When it comes to presenting your company’s core values to the larger audience, the most recommended mode is through strong images that depict the intent truly. Your visual marketing mix composed of images, videos and infographics should reflect your ecommerce business. An optimized image brings [...]
With the development and advancement in the field of information and technology, marketers have found a new way to reach its customers, and that is through mobile phones. Mobiles have become an integral part of our daily life; most of our work is getting accomplished through the smartphones. Emails, short messaging services, apps, camera, social [...]
Google is the largest search advertising platform which also supports advertising products via its Google shopping platform which formerly started as Google product listing ads (PLA). Google shopping platform helps shoppers find the products based on their keywords. Being part of the largest search engine, Google shopping has been on the top of the list [...]
