Online shopping has revolutionized the ways of doing business online. Most of the customers prefer online shopping than physically going to a store. Due to huge competition among online stores, ecommerce businesses prefer to run their stores through user-friendly platforms. The total revenue of shopify in the first quarter of 2019 was $320.5 million, a [...]
Many B2B companies transform leads into sales by implementing marketing automation as it helps to measure results and create highly personalized marketing strategies. By 2020, B2B ecommerce sales will outgrow B2C ecommerce sales. (HubSpot, 2018) 45% of B2B buyers are looking for personalized content portals. (Blue Corona 2019) 34% of buyers limit engagement with [...]
Online businesses need to do some research before choosing an ecommerce platform to sell their products and services. The level of pricing differs in many of these platforms in order to cater to a wider range of ecommerce businesses. There are expected to be nearly 2B digital buyers in the world in 2019. (Statista) [...]
Paid search advertising is an essential part of any online marketing campaign. In PPC advertising, an advertiser pays for every click based on the bid price the search engine gives to any given keyword. 49% of people said they click on text ads. (Blue Corona, 2019) Businesses make an average of $2 in income [...]
Technology has impacted ecommerce faster than ever and has opened new opportunities for businesses to succeed online. It has transformed the way consumers connect with brands and has empowered them to find products & services easily and quickly. 78% of location-based mobile searches result in an offline purchase. (Junto, 2019) 86% of people look [...]
Ecommerce is growing faster than ever. According to a Statista report, ecommerce hit around $2.3 trillion in sales in 2018 and is expected to reach $4.5 trillion in 2021. In the United States alone, ecommerce represents almost 10% of retail sales and that number is expected to grow by nearly 15% each year. Amazon [...]
There are lots of online marketing options available today but email marketing is still one of the most effective means of reaching customers directly. Because of its personal nature and its ability to reach the target audience right up to their inbox, email always proves to be a strong tool for marketing. There are [...]
Cloud computing is the process of delivering computing services like servers, databases, storage, software, networking, analytics, intelligence and more over the Internet (“the cloud”) to enable faster innovation, flexible resources, and economies of scale. 90% of companies are on the cloud. (451) Cloud data centers will process 94% of workloads in 2021. (Cisco) The [...]
Digital marketing is crucial for any type and size of business to stay ahead of the competition. From small companies to large corporations, it has become a prime factor of success. SEO and email marketing are the most common eCommerce traffic sources. (marketingsherpa.com) 86% of users prefer honest and authentic brand personality. (smartinsights.com) The [...]
Marketing automation is the technology that helps small businesses and large corporations automate and streamline their marketing and sales engagement processes. Marketing automation software and tools can generate more leads; convert more leads to sales, and optimize ROI for your online business. 58% of Marketers Use Marketing Automation for Upselling. (Moosend) Social media has become [...]
