It is a good strategy to evaluate your digital marketing business to figure out what worked and what didn’t as it will help in deciding the digital marketing plans for the future. Last year saw some major strides in the digital marketing space. Worldwide digital ad spend is predicted to reach over $375 billion [...]
There is no business in the world that has not been directly affected by technology. Ecommerce retail sales are expected to account for 13.7% of global retail sales in 2019. (Statista) By 2040, around 95% of all purchases are expected to be via ecommerce. (Nasdaq) 80% of Internet users in the US have made [...]
Ecommerce personalization has been the trend in customer engagement for some time now. This method helps to better engage with the customers. It is highly unlikely that the consumers will remember a website that didn’t use this method at least some degree. 75% of marketers believe personalization yields higher click-through rates. (DMA) 41% of [...]
Claiming and verifying your Google My Business (GMB) listing is the first and main step in any local SEO strategy. Your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings generally are more if you get on Google My Business. 75% of marketers believe personalization yields higher click-through [...]
Key points: Migrate your site to Magento 2 for improved performance. It is fully responsive and more user-friendly. It is easier and less costly to maintain. It provides regular releases of new versions hence better functionality. It has a new backend admin panel for admin users. It offers the latest features with the more [...]
2019 is finally here. After a hectic and change-filled 2018, the New Year finds pay-per-click marketers facing fresh opportunities and challenges. In this article, we are going to review some of the major trends we expect to dominate paid search in 2019 and what you should be doing to follow these trends. 40% of [...]
Google Assistant is a virtual “helper” which is installed as an app in smartphones and connected home devices, car dashboards, smart TVs, watches, and laptops. The traditional search landscape is gradually changing with the explosion of Google Assistant. Voice assistant use in 2019 is up 9.5% over last year. (Searchenginejournal) 91% of brands are [...]
Wondering what's ahead for your SEO strategy in 2019? Since Google is more focused on mobile-first indexing and site speed, SEO efforts in 2019 are most likely going to be in this direction. 93% of all online experiences begin with a search engine. (Seotribunal) It is predicted that AR will outpace VR in 2020 [...]
The process of bringing new customers or clients to your business is called customer acquisition. A sustainable acquisition strategy is important for the growth of any business. The cost of acquiring new customers has increased by over 50%. (Blog.hubspot.com) 91% of adults ages 18-29 use YouTube. (Pewresearch) Combining paid and organic SEO efforts results [...]
Magento is an open source, flexible, scalable and highly feature-rich platform for ecommerce websites and mobile apps. If you are thinking to build your Magento ecommerce store or want to update your existing Magento website, be sure to create the best user experience (UX) for higher customer satisfaction and increased conversion rates. Magento is [...]
