Google Ads is the right place to spend your money to reach your target audience through ads. It is a paid advertising platform that was launched as Google Adwords in October 2000 that is two years after Google.com came on the scene. It was renamed as Google Ads after some rebranding. It falls under [...]
The era we live in gives us so many options to communicate that the day doesn’t seem too far when the option of calling using a phone is left altogether. However, the intertwining of calls with online activity - increase in direct dialing using voice assistants as well as click to call buttons for [...]
Paid promotion for ecommerce is a serious business and the amount spent on it every year is huge. If your potential customers are already on Amazon, it is wise to allocate resources to serving ads for them. You can make a substantial return on investment for paid advertising with the proper conversion rate on [...]
The most effective and powerful method to connect with your customers and address their concerns is marketing. However, there is a lot to do and even understand about marketing which can make it a bit overwhelming. Nowadays websites, email newsletters, print ads, and social media are considered just basics. ‘Financial services' worldwide digital advertising [...]
Lookalike audiences are a Facebook segmentation tool that sees your current users and finds new users whose demographics as well as interests match with your existing users. This powerful marketing tool can be used to efficiently find high-converting users. Lookalike audiences are a branch of Facebook’s custom audiences. 93% of businesses are active on [...]
In 2019, as announced by Magento, you can launch Google Smart Shopping campaigns within the Magento control panel. 11% of the websites using Magento are based in the US. (BuildWith) Magento is the second most popular ecommerce platform globally. (CloudWays) More than 250,000 merchants worldwide use Magento as their ecommerce platform. (Magento IT Solutions, [...]
The aim is to get PPC and SEO work together effectively and it does not matter if you are managing just one of the channels or both of them. However, it is not as easy as it sounds. Sharing top-performing PPC ad copy by category and using this to update meta descriptions is a [...]
One of the effective ways to increase conversions and connect with your target audience is to improve and enhance the content marketing tactics of your business. You have to create locally-relevant content in order to maintain business growth and profitability. Content that is locally targeted has six times more engagement than posts that were [...]
It is true that launching and building an ecommerce business is not easy. What you want to sell, the way you decide to source your products, set up your store and use paid advertising to get visitors to your site are few of the many steps that you have to take to encourage customers [...]
Omnichannel advertising is a familiar term nowadays. You will get a better return on investment (ROI) if you advertise through numerous channels. But choosing the channels on which you should be spending your advertising budget is the tricky part. 63% of people said they’d click on a Google ad. (Search Engine Land, 2019) 49% [...]
