Amazon unveiled its first ever smartphone after four years of working on it diligently. The Fire phone is 4.7-inch long, boasts of 2.2GHz quad-core Snapdragon 800 processor, 2 GB RAM, an Adreno 330 graphics processor and runs on Amazon’s customized version of Android, called the Fire OS. Amazon has incorporated some new and risky features that [...]
In the past 5 years, internet traffic originating from mobile devices has risen from 0.9% to an astounding 15%. That makes it imperative to have a basic level of support for mobile users in everything you build online. Even though there are new tools and technologies to make that easier, there are still many issues [...]
E-Retailers can now see more data about consumer shopping behavior and conversion with the help of the new enhanced e-commerce reporting tool from Google that was designed while keeping e-retailers in mind. Google explains its merits as “Merchants will be able to understand how far along users get in the buying process and where they [...]
Search Engine Marketing (SEM) is a type of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through advertising and optimization. Search Engine Marketing (SEM) optimization is necessary for any ecommerce website. Gaining insights into the process and using other tools and technology to enhance the [...]
If you have decided to set up an ecommerce store and you don't possess a lot of technical know-how, hiring a good ecommerce developer should be first priority for you. Launching an online store can be challenging for small businesses, a professional with right skills and experience can make a big difference for your online ecommerce [...]
Digital marketing strategy is one of the most important aspects of ecommerce and can be defined as implementation of methods for marketing your business or website online. Digital marketing involves various tactics including Search Engine Optimization (SEO), Social Media Marketing (SMM), Press Releases (PR), Search Engine Marketing (SEM) and content marketing to get traffic, convert [...]
Ecommerce websites can surely get extra benefits by adding a blog. Nevertheless, before you add a blog to your website, many things need to be thought of carefully. Magento is an open source e-commerce platform that enables highly feature rich state of the arts, scalable, functionality, and flexible content management system to e-commerce websites. Below are some [...]
If you are thinking, how important can words be to increase traffic to your website, think again. Words that you use in your content or whatever you write go a long way to determine how much social media traffic you will be receiving. Take Facebook as an example. If you want more people to be [...]
Conversion Optimization or Conversion Rate Optimization (CRO) is the technique of creating an experience for a website or landing page visitor with the objective of increasing conversions of visitors into customers. Most web traffic to your ecommerce website may not convert into a customer including sign ups, buy your products, call your company or download [...]
Content writing involves many parameters other than writing. It involves content marketing, launching your blog and the craft of producing good content. To keep things interesting and to ensure that you have content that will get more traffic, make sure to add new types of content. Keep it fresh, targeted for greater conversion rates and [...]
