Customer segmentation enables the ecommerce businesses to focus on particular customers groups in an efficient manner. Customers prefer to visit those ecommerce websites that are not just interactive but also provide the best customer experience. Companies have accumulated years of data to fully understand the customers and their interaction with the brand. In order to [...]
Multichannel marketing is the process where companies interact with customers through multiple (direct and indirect) channels with the aim of selling goods and services. Direct channels that are used by companies are physical stores, catalogs or direct mail. Indirect channels are where the companies promote themselves through websites or social media platforms. Various methods of [...]
Check out our latest blog post about Content Marketing Trends for 2018 Content marketing is a long-term strategy which helps to build a strong relationship with your consumers by providing them valuable content. If you want to stay ahead in the online business, then content marketing should be the technique employed by you as it [...]
Ecommerce is evolving faster than ever with the rise of new technologies, logistics, mobile commerce (mcommerce), artificial intelligence (AI), augmented reality (AR), and much more. If you are involved in the ecommerce business, then it is important for you to be aware of the latest trends and stay ahead of the competition. Here are the [...]
The dawn of a new age of technology is here ushered in by drones, artificial intelligence, augmented & virtual reality. With the rise in responsive design, unique layouts and increasing focus on Progressive Web Apps, there are a number of important things coming up this year that you must adapt to if you want to [...]
SaaS, or Software-as-a-Service is an on-demand, cloud-based delivery model for software applications. A service provider hosts the application at a remote location and it reaches the user by using a web browser on the internet. The infrastructure over which the application runs is managed by the service provider. The customer pays for a monthly [...]
Video marketing gained immense momentum during the previous year as it was used by both the marketers and consumers actively. About 90% of marketers believe that video content is essential as the attention span of the people is getting shorter day by day. Video marketing is expanding and taking the most of audience's online activity [...]
Google - Year In Search YouTube Video shows us what the world searched for in 2016. The better part of this video, which Google lists as a category called "Losses", is a sad reminder of the famous personalities that departed from this world. When the overall global searches are considered, Prince and David Bowie are [...]
Drones are actually known as UAV‘s which stands for Unmanned Aerial Vehicles. Everyone should accept the fact that drones are really cool and videos shot through them are the ones garnering millions of views by the people. Throughout the United States, an increasing number of real estate agents are bringing forth engaging virtual tours and [...]
Online shopping has become more popular now and is improving every single day. Most of the people have drastically shifted their style of shopping from in-store to online. The growing demand of online shopping has made it essential for ecommerce retailers to concentrate on their search engine rankings. As compared to an average business, ecommerce [...]
