Paid search advertising is an essential part of any online marketing campaign. In PPC advertising, an advertiser pays for every click based on the bid price the search engine gives to any given keyword. 49% of people said they click on text ads. (Blue Corona, 2019) Businesses make an average of $2 in income [...]
Technology has impacted ecommerce faster than ever and has opened new opportunities for businesses to succeed online. It has transformed the way consumers connect with brands and has empowered them to find products & services easily and quickly. 78% of location-based mobile searches result in an offline purchase. (Junto, 2019) 86% of people look [...]
Ecommerce is growing faster than ever. According to a Statista report, ecommerce hit around $2.3 trillion in sales in 2018 and is expected to reach $4.5 trillion in 2021. In the United States alone, ecommerce represents almost 10% of retail sales and that number is expected to grow by nearly 15% each year. Amazon [...]
There are lots of online marketing options available today but email marketing is still one of the most effective means of reaching customers directly. Because of its personal nature and its ability to reach the target audience right up to their inbox, email always proves to be a strong tool for marketing. There are [...]
Cloud computing is the process of delivering computing services like servers, databases, storage, software, networking, analytics, intelligence and more over the Internet (“the cloud”) to enable faster innovation, flexible resources, and economies of scale. 90% of companies are on the cloud. (451) Cloud data centers will process 94% of workloads in 2021. (Cisco) The [...]
Digital marketing is crucial for any type and size of business to stay ahead of the competition. From small companies to large corporations, it has become a prime factor of success. SEO and email marketing are the most common eCommerce traffic sources. (marketingsherpa.com) 86% of users prefer honest and authentic brand personality. (smartinsights.com) The [...]
Marketing automation is the technology that helps small businesses and large corporations automate and streamline their marketing and sales engagement processes. Marketing automation software and tools can generate more leads; convert more leads to sales, and optimize ROI for your online business. 58% of Marketers Use Marketing Automation for Upselling. (Moosend) Social media has become [...]
Digital marketing is one of the most important aspects of executing logical business decisions for leaders in the market today. Digital marketing has become a vital aspect of every business regardless of size & type. By 2040, around 95% of all purchases are expected to be via ecommerce. (Nasdaq) 46% of marketers say photography [...]
Marketing automation is the digital marketing technology that allows companies, big or small, to streamline and automate their marketing tasks and measure workflows to increase their operational efficiency and boost revenues. 75% of marketers currently use at least one type of marketing automation tools. (Social Media Today “State of Marketing Automation Survey Report”, 2019) [...]
[sc_fs_multi_faq headline-0="h2" question-0="What is b2b in Magento" answer-0="Magento is the world’s leading platform for business to business websites as it provides easy, intuitive online shopping experience which is so good that it feels like B2C. This is a crucial factor because due to constant technological advancements, the shopping process of customers and their preferences [...]
