Most ecommerce retailers realize the importance of search engines in acquiring customers for their business. The products sold online are searched by users and the keywords they enter are matched with the product information. Google shopping ads formerly known as Google Product Listing Ads (PLA) are one of the most important ways for ecommerce websites [...]
Like respect, trust is something you have to earn. Trust is even more important if money is involved. In case you just launched your ecommerce website, you might resonate with the challenges of gaining trust of your customers. This is one factor that can convert your hesitant yet potential customer to a buyer. But how [...]
The Magento ecommerce website platform is one of the most flexible, robust and scalable to launch a professional online shop. Magento provides you all the tools and features to get your business up and running online. Running your ecommerce website on Magento is just the very first step towards a profitable e-store. You also need [...]
Mobile website visitor penetration is increasing exponentially with the rise of faster chips and features on smartphones and tablets. The two most widely used websites and/or apps by mobile users are social media and ecommerce. Most of leading ecommerce website brands like Amazon, Ebay, Zappos, Best Buy, Nordstrom, Macys and others have a mobile responsive website as [...]
There are some important guidelines before starting a business online to sell your products or services on the internet. Here is a step by step guide for you to ensure your business is successful online: 1) Find a Niche That You are Familiar With: Find a niche that is something which relates to your passion [...]
The marketplace in 2014 is not a physical one -- not only are many transactions conducted online, but also many consumers experience the entire process from the first encounter to the actual sale entirely via the web. Due to the ever-present flux of the market, pervasive Internet time, and the availability of constant commerce, the [...]
According to CNN, Mobile devices are now accounting for almost 55 percent of nationwide internet usage in January of this year. The amount of users on smartphones and tablets continues to skyrocket, marketers can no longer think of targeting mobile as secondary to desktop digital media strategies. First and foremost, the website must be mobile [...]
Ecommerce is now a must for any business to have an online presence with an ecommerce store front to offer their services and products to the customers all across the globe as well as locally. As we continuously tend to rely on internet technology, entrepreneurs are focusing more & more on their digital front store to [...]
Retargeting is one of the most effective online marketing methods for serving ads based on prior engagement. It helps large & small scale eCommerce companies advertise to website visitors who leave without a conversion. This accounts for about 98% of online visitors. Retargeting (or remarketing) ads will give them a chance to return and convert into customers. [...]
Landing page goes a long way to increase your conversion rates if it is done right. But it can kill your conversions if it done in a wrong way. Your conversion rate drops when your landing page has the wrong copy, is confusing or distracts your visitors. Some landing pages detract your visitors from buying [...]
