You’ve probably heard of Uber, AirBnB, and Etsy, and almost definitely eBay and Amazon.What do these businesses have in common? They are all examples of eCommerce marketplaces. An eCommerce marketplace is a technology that is disrupting traditional eCommerce by allowing multiple sellers to use an integrated platform to market and sell their products or services online and/or through mobile apps. Some benefits [...]
Starting a business online involves some steps that can help you in establishing an internet presence to set up a website, build your brand, and acquire customers. Below are some of the steps and their purpose to launch your business online. Create a Website One of the very first things one has do to grow an [...]
Search Engine Optimization (SEO) consists of on-page SEO (on the website) and off-page SEO (not on website) techniques to improve rankings on search engines including Google, Yahoo, Bing etc. for a website or mobile app. A search engine evaluates the relevancy of your content on your website or mobile app such as text, videos, images and ranks individual [...]
While mobile search traffic and mCommerce keeps growing, mobile checkout optimization strategies and tips are needed to grow and expand revenues. A recorded number of shoppers are using smartphones for online purchases. Users prefer mobile websites over apps for a checkout process. You can of course follow the guidelines we listed here about what makes [...]
Smartphone users utilize mobile apps by 80% more than mobile websites. Customers often prefer a mobile app over a mobile website. Launching a mobile apps is one of the best methods to get more customers. In 2014, mobile apps were used more than mobile websites and 86% of mobile usage was on apps. The series of [...]
Check out our latest blog post on Google IO Conference 2017 Highlights and Key Announcements. Google's product mix involves so many diverse technologies, from robotics to Product Listing Ads to their ever-ubiquitous search and of course YouTube. At their recent Google I/O conference, they announced their new Internet of Things (IoT) operating system, Brillo, and a new common [...]
Our case study today case study features a new website launch for Source Capital, a direct hard money lender that utilizes its own investor capital and is licensed and insured in Arizona, California, Minnesota and Oregon. They have funded over $140M hard money loans to hundreds of satisfied borrowers, brokers and real estate professionals. Source [...]
Internet marketing originated in the early 1990's as simple web pages with text-only information. With the development of the World Wide Web (WWW), it evolved into advertisements including graphics, video and multimedia interaction. Currently, internet is a vital medium of communication and used by billions of people around the world. As we know, the Internet [...]
Search Engine Marketing (SEM) is one of the forms of internet marketing that involves the optimization, promotion, marketing, advertising on search engines (Google, Bing, Yahoo etc. ) and their advertising networks (Youtube, Google local, Adwords, major sites like WSJ, CNN etc. ) . SEM consists of two major types of marketing: Pay Per Click (PPC) [...]
Google has developed a lot of Search Engine Optimization (SEO) algorithms, hummingbirds, pandas, and penguins. Most Google algorithm updates come without any notice. In a unprecedented move, Google announced this mobile friendly SEO update to give website publishers a chance to update their websites ahead of time. The latest big change from Google is the mobile-friendliness [...]
