Landing pages are a call-to-action generally designed for a specific product or service. The best way to ensure that your website accomplishes its goal is to customize and optimize the landing page in a way that it is a good match to what your visitors are looking for. If you provide them with what they [...]
The huge rise in eCommerce & mCommerce through web browsers and mobile apps has made it critical for any business to have an online presence. From small businesses to large enterprises, whether it is telecom, travel, banking, health and beauty, etc. to large companies like Amazon, Apple, eBay and more, online shopping websites are a must-have to [...]
The internet advertising and marketing revolution is changing the way advertisers reach customers and the way customers engage with ads. Some of the latest ad tech startups till 2015 include Sharethrough, PubMatic, Mediaocean, Videology, Mediamath and more. Infographic Source: leanbranding.com Sharethrough: Sharethrough, which has 160 employees, got $28 million in total venture funding. The company operates a [...]
Google keeps on testing and releasing new features and tools in Adwords which can help with Search Engine Optimization. Some of these new features and tools have greater potential for impact than others. These include Ad Customizers, Callout Extensions and Site Links, Call Tracking, App Promotion Through Google, Demographic Targeting Ads, New Version of Google [...]
Brands using Instagram are often more successful than other brands. It is difficult for brands to ignore doing advertising on Instagram as part of their digital advertising. Many small business owners like to use Instagram to advertise -- it can be one prong of a many-pronged approach used by small businesses to grow affordably. Instead of brands [...]
Big data is so large and complex that traditional applications are not enough; therefore, better applications are needed to manipulate it. Big data is a data which grows and becomes available exponentially; the data is both structured and unstructured. Big data might be as important to business as a society. More data may lead to more [...]
Since the majority of Internet traffic is driven via search engines like Google, Bing, Yahoo, Baidu etc, its important to have your website optimized with the latest guidelines & updates for Search engine optimization (SEO) from Google and Bing . This is an SEO checklist that takes into account Google’s key ranking factors. 1. Google Analytics : Google Analytics is the most widely used [...]
Successful mobile app development begins with a great idea. Its execution requires systematic planning that will lead it to success. Surely, not every mobile app succeeds. The mistakes sometimes lead to the failure of an app. Here we learn from mistakes about why some mobile apps fail eventually. The two biggest app stores are Google [...]
Search Engine Optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and is a subset of search engine marketing. SEO can be intimidating if you don’t have any experience with it. No matter how great your website’s content is, or how amazing your services or products [...]
Google best practices for online marketing and advertising are core search engine marketing tactics. These practices are intended to help you get the most out of Google Adwords, helping to form the foundation of your paid search strategies. Partnered with Google Analytics, AdWords is very powerful. Keywords: How Customers Reach You? Search engine strategies are [...]
