Successful mobile app development begins with a great idea and a solid business and marketing plan. The app market has witnessed a boom in past four years as the usage of mobile apps in 2014 rose by 76%. The average US consumer downloaded 8.8 Apple iOS and Android apps within a month. Apple now has access to 90% [...]
The rise of mobile marketing is rapidly changing consumer behavior and online marketing strategies. Start ups must keep up-to-date on the latest advancements in mobile marketing to ensure success and growth of their websites and mobile apps. In order to reach consumers nowadays you must target them via their mobile devices include smartphones, ipads, wearables. As the industry of [...]
Google has launched 360-degree video ads to YouTube that let you engage your audience in an entirely new way! The new feature debuted for both Chrome and the mobile YouTube app on Android and iOS. You can use your mouse to pan around the field of view if you’re on a PC, or you can [...]
Google has been on the forefront of eCommerce technology on the internet. Google shopping has now hundreds of products encompassing in several countries. It’s a natural progression for Google to announce ‘Purchases on Google’, a new feature where consumers will see a “buy” button in some promoted mobile search results. Key Features of the Google’s [...]
In the twenty first century, social media has turned out to be a paramount usage layer in our lives. It is an intensity of integration that has transformed social media into a potent tool of marketing. This is the sole reason why all sorts of businesses have inculcated it into their all inclusive strategies of [...]
"Content is king" means creating content that is fresh, unique, engaging, informative and most importantly relevant. This will get quality targeted traffic to your website from search engines like Google, Yahoo! and Bing. This is also reinforced by the recent Google Panda & Penguin SEO algorithms that recommend require adding value through unique content. The Wall [...]
Influencers are perceived as celebrities on social media and their loyal fans are following their interests. Influencers are changing the face of online marketing, particularly with their social media influence. Your brand can significantly boost your target audience exposure with high engagement without intrusive advertising. Why Your Brand Requires Influencers? Consumers rely on recommendations from [...]
The Internet of Things (IoT) is the next evolution of the internet which will enable physical world objects like appliances, smartphones, cars and various machines to connect to the internet and will usher an era of machine-to-machine communications (M2M) devices that will interact with humans. In the twenty first century, smart homes is dream come true [...]
Facebook is the largest social media network that allows highly precise online advertising using almost any demographic including age, location, sex and interests. Online Advertising through Facebook has many advantages as it can immensely help to outspread awareness of a particular brand to a new audience. Facebook delivers content to the target demographics and increases [...]
Uber like mobile apps are revolutionizing the lifestyle of people with the use of just an app on your smartphone, whether it’s getting your house cleaned, calling the doctor when sick, taking advice from a chef, personal shopper, florist and etc. These on demand mobile ecommerce marketplaces enable thousands of individual suppliers that offer products/services [...]
