What is Virtual Reality? An innovative computer interface that lets humans to become engrossed in computer created simulated environments. This engagement can be made via special devices such as headset, glasses, a joystick, a sealed off space, or just your screen. What is Augmented Reality? Augmented reality i.e. geo-localization, Google maps have been one of the beginning points of that involvement, [...]
Online-to-Offline commerce is a business strategy that attracts possible customers from online channels to brick-and-mortar stores. Online-to-Offline commerce (O2O) identifies customers on the internet such as in the emails, internet advertising and so on. Then the O2O commerce utilizes diverse tools and approaches to entice the customer to a brick-and-mortar store from the internet. This [...]
Google has recently completed the transition from Product Listing Ads (PLAs) to Shopping Campaigns. The concept behind this strategy is to allow merchants to bid on products rather than keywords. The approach is to target people who search for specific products rather than use generic search keywords which link to your merchandise webpage. Actually, Google [...]
The Internet of Things (IoT) is the next technology revolution which will enable physical world objects like appliances, cars, smartphones and various machines to connect to the internet and will usher an era of machine-to-machine communications (M2M) devices that will interact with human beings from a fridge ordering groceries to a industrial machine reporting a faulty [...]
User retention is an ability of a company to successfully attract customers and keep them interested in their products enough to make a purchase. Successful customer retention will begin with the first interaction a customer has with a company or their products and services and will last until the end of the customer business relationship. [...]
Internet advertising has become comparatively popular and Google advertising is one of the largest platforms on the internet. Google Advertising is highly scalable, which is why many businesses spend millions of dollars per year on it. There are some steps involved before creating and managing advertising campaigns. The good news for Google adverts is we [...]
A pipeline of Leads is important for any business whether its B2B or B2C. After lead generation, one must start qualifying and converting those leads into customers. This process starts with understanding the lead, segmenting it and nurturing in a sequence using marketing automation. Marketing automation helps you better to target your leads with relevant messages. Marketing automation platforms [...]
Advertisers today understand the power of online marketing. One of the most efficient methods of marketing is remarketing or retargeting, which refers to an intelligent way of connecting with visitors who do not make an enquiry on their first visit. Adopting the remarketing strategy means positioning targeted ads to the audience who have previously visited [...]
Mobile Marketing is the fastest growing segment in online marketing strategy for all types of businesses. The amount of users on smartphones and tablets continues to skyrocket with the growth of mobile technology. According to CNN, mobile users have rapidly increased for the last 5 years and account for 55% of overall internet traffic which [...]
Developing innovative ecommerce conversion strategies can be tough but will ultimately pay off with higher sales, better conversion and more orders when implemented correctly on your ecommerce website. No matter how successful your ecommerce website is, you should always be brainstorming for ways to improve it. One of the most important pages in an ecommerce website is [...]
