Key Points: Build brand awareness for newly launched sites Market to customers who have already converted with special offers Since Google launched its remarketing platform, businesses are taking full advantage and increasing their conversions 300-400% plus. Create native ads to drive traffic and conversions. Convert shopping cart abandonment [...]
Magento e-commerce platform is one of the most search-engine friendly software platforms on the internet. To improve your website traffic and visibility there are many options provided within Magento that you can implement to improve your website keyword rankings and visibility in search engines (Google, Yahoo & Bing etc.. ). We have compiled a set of [...]
A ecommerce marketplace is a type of site where products or services are provided by multiple third parties, whereas transactions are processed by the marketplace operator. Ecommerce marketplaces aggregate products from a wide array of providers, selection is usually more wide, availability is higher, and prices are more competitive than in vendor-specific online retail stores. [...]
Ecommerce businesses have become increasingly competitive, with online stores websites constantly coming up with new ways to acquire costumers. There are various important ecommerce strategies which need to be followed to get more loyal customers. Ecommerce retention being the one because the focus is on retention marketing and as the words suggests, it helps to [...]
Let us first understand ecommerce SEO. Ecommerce is to conduct commercial transactions of business electronically, over the internet. SEO or search engine optimization is a process by which the visible prominence of a website is naturally enhanced in ‘searches’ on search engines. Thus, this ecommerce SEO checklist puts forward pertinent questions you should ask yourself [...]
Google AdWords is Google’s advertising platform which enables advertisers to promote their content, brand, website, products using search, YouTube video, doubleclick media, display ads, shopping feeds etc. to generate leads and acquire new customers. Ecommerce businesses who want to display their ads on Google and its advertising network needn't wait for organic search engine rankings to increase [...]
Marketing effectively on the internet requires experience in online technology as well from web based services integration of Google analytics to A/B testing and user behavior software in order to properly measure and improve results. Developing an Internet marketing strategy is one of the most important aspects of any business and can be defined as execution of [...]
Marketing is changing at its fastest pace ever with the emergence of mobile devices influencing consumer behavior in online and offline marketing channels. Top ecommerce businesses are moving away from bulk, “push”-based marketing to a more personalized approach that identifies with b2b & b2c customers, through several channels and devices. The effectiveness and return on advertising [...]
Google Analytics is the most widely used freemium web analytics service on the internet. It’s not used just for analyzing how much traffic your website is receiving, your top pages, ecommerce conversion rates, top selling products for your business and what are your top traffic sources but there are more features of Google Analytics that every marketer can benefit [...]
Internet Retailer Conference and Exhibition (IRCE) 2016 took place in the world-class city of Chicago, from June 7 to June, 10, 2016. IRCE on the 1st day had covered a broad range of topics in the sessions including mobile ecommerce and marketing automation. From new retail marketing trends to SEO techniques, IRCE covered the [...]
